Sometimes I think a Disney trip is a vacation that just keeps on giving. From the pre-trip goodies that arrive in the mail (magic – with no bands, luggage tags, the anxiously-awaited magic band package) to the post-trip unexpected goodies.
It has been about a month since we returned from our Disney ‘land and sea’ vacation. We’re back in the full swing of our daily routines and the post-vacation blahs have now evaporated as I look forward to – dare I say it – spring!
Then just like that, a few surprise envelopes from the mailbox have me daydreaming about my next Disney trip! Last week, I got this in the mail:
I always love getting Disney-related mail and when I opened it, I was even happier to see that it was a personalized card from Disney thanking us for vacationing at WDW.
I’ve vacationed many places over the years, but not once has another resort sent a thank you card for staying. Maybe an email, sometimes a survey, but this card – even though I’m sure it is mass produced for thousands of other guests – has the feel of being made just for our family. As a former scrapbooker, I know the cost of the vellum and cardstock (it ain’t cheap) and this mail piece spares no expense! I propped up the picture in my kitchen as a reminder to start planning my next trip.
Fast forward to this week. Under the stack of mail on the kitchen table, I noticed an envelope with a gold seal that looked fancy. When I pulled it out, it was from Disney Cruise Line!
Inside was a letter along with a membership card informing me that we are now Castaway Club Silver members! The letter was personalized for our family, acknowledging that it was our first Disney Cruise – it didn’t feel like a generic form letter.
As if the membership card in my wallet wasn’t enough, the letter also included a car magnet so I can do some free advertising for the DCL! This magnet, along with my Mickey antenna topper is causing a few non-Disney-loving friends to question if they want to ride in my car.
As a marketing professional, I’m in awe of these mailings because the timing, the content and the quality match everything the Disney brand stands for – and they understand that the investment in thanking customers goes a long way towards creating brand loyalty. As much as I appreciate all the happiness that Disney has brought me over the years, I’m glad to see they appreciate me too!