Vacation Appreciation

Sometimes I think a Disney trip is a vacation that just keeps on giving.  From the pre-trip goodies that arrive in the mail (magic – with no bands, luggage tags, the anxiously-awaited magic band package) to the post-trip unexpected goodies.

It has been about a month since we returned from our Disney ‘land and sea’ vacation.  We’re back in the full swing of our daily routines and the post-vacation blahs have now evaporated as I look forward to – dare I say it – spring!

Then just like that, a few surprise envelopes from the mailbox have me daydreaming about my next Disney trip!  Last week, I got this in the mail:

Thank You from Mickey
Thank You from Mickey

I always love getting Disney-related mail and when I opened it, I was even happier to see that it was a personalized card from Disney thanking us for vacationing at WDW.

Personalized Thank You from Mickey
Personalized Thank You from Mickey

I’ve vacationed many places over the years, but not once has another resort sent a thank you card for staying.  Maybe an email, sometimes a survey, but this card – even though I’m sure it is mass produced for thousands of other guests – has the feel of being made just for our family.  As a former scrapbooker, I know the cost of the vellum and cardstock (it ain’t cheap) and this mail piece spares no expense! I propped up the picture in my kitchen as a reminder to start planning my next trip.

Fast forward to this week.  Under the stack of mail on the kitchen table, I noticed an envelope with a gold seal that looked fancy.  When I pulled it out, it was from Disney Cruise Line!

Disney Cruise Line Castaway Club
Disney Cruise Line Castaway Club

Inside was a letter along with a membership card informing me that we are now Castaway Club Silver members!  The letter was personalized for our family, acknowledging that it was our first Disney Cruise – it didn’t feel like a generic form letter.

Official Disney Castaway Club Membership Card
Official Disney Castaway Club Membership Card

As if the membership card in my wallet wasn’t enough, the letter also included a car magnet so I can do some free advertising for the DCL!   This magnet, along with my Mickey antenna topper is causing a few non-Disney-loving friends to question if they want to ride in my car.

Disney Castaway Club Magnet
Disney Castaway Club Magnet

As a marketing professional, I’m in awe of these mailings because the timing, the content and the quality match everything the Disney brand stands for – and they understand that the investment in thanking customers goes a long way towards creating brand loyalty.   As much as I appreciate all the happiness that Disney has brought me over the years, I’m glad to see they appreciate me too!

If you like my article, please visit my blog In the Disney Bubble or find me on Twitter @InDisneyBubble

 

 

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